Begin And Grow Your E
The analysis technique used is qualitative strategy and analysis sort is descriptive. The technique of determining the subject in this research utilizing purposive sampling, with the standards of; 1) product appearance / packaging, 2) hegemony of supermarkets, 3) observe trends and lifestyle mode, 4) award social standing for honor. Data collection methods used remark, interview and documentation. The principle used in this analysis is the speculation of client society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the general public makes use of the symbolic worth and mark value called hyper-reality. The results of this examine point out that the event of know-how has a task within the choice of symbolic value and signal value by individuals in consuming commodities.
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